You've purchased the freshest
ingredients, assembled a top-notch menu, found the best
equipment, hired the finest help, have a great location, maybe even
taken a second on your house - now don't settle for mediocre
photographs that won't sell your epicurian delights. Get some great
pictures!


Food photography can be one of the
most challenging assignments for professional photographers. It has
been said that "if you can shoot food, you can shoot anything".
Time is of the essence when shooting food. A beautifully arranged
cullinary creation can turn ugly in a matter of minutes. Cheese
solidifies, moist food dries, sauces run, ice cream melts, and salads
wilt. A successful food shoot is a matter of timing all the elements
so they come together when the food is at its visual peak - usually
as soon as it is put on the plate. This is generally achieved by
using a "stand-in" for the perfect plate, while the
lighting, props, camera position, and exposure are adjusted to meet
the client's approval. The switch is then made for the real thing,
and the final exposures are made as quickly as possible to catch the
subject at its best.

Larger clients often use a food stylist
to prepare the food and provide the coordinated props and
background materials. This can be hard on the budget, but frees the
photographer to concentrate on technical and artistic aspects of the
shot. Simplicity in the setup and lighting will put the
emphasis on the food, and can create some stunning
results. Here at Photographic Solutions we have worked both with
and without stylists, and have a good grasp of all the
tricks of the food photography trade. Food is one of our
specialties. Our digital studio facilities and location capabilities
allow clients to see results within seconds, taking the
guesswork out of shot selection and approval. We welcome the
opportunity to work with you on any of your food photography needs.
Stan Macbean
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