Nothing. I guess it's not all that funny, really. But if you think about it, it makes perfect sense. Yet when the economy slows down and businesses start making cuts to save money, one of the first things they seem to cut is the very thing that gets more business in the door: advertising.
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.
This is a perfect time to gain advantage over competitors who may be cutting back on advertising and gain a larger market share, thereby solidifying your place in the market. In analysis of the 1990-91 recession, Penton Research Services, Coopers & Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program enabling them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery.
Another temptation during tough
times, and even when times aren't so bad, is to save a little money
and try doing it yourself. Try this fun little exercise. Open one of
the many consumer coupon promotions that come in the mail and flip
through the pages. It's easy to see the ads that grab your attention.
But what about the ads that don't? Take a closer look at those ads,
especially their photography. Most of them are great examples of what
happens when you try it yourself. The images are dark, poorly lit,
not straight, the color is off, blurry, etc. Is that the type image
you want for your company? What your potential clients see in your
advertising tells them what kind of company you are. In difficult
time like these, customers aren't willing to part with their hard
earned money unless they know you offer top quality and value.
Photographic Solutions, Inc. provides the highest quality photography and value for your company . We specialize in commercial and aerial photography. We won't be squeezing your product shot in between family and bride portraits. We promise not to try to get your culinary masterpiece to smile by shaking a rubber chicken at it. We know how to light an entire building or a single office space to make it look it's best. We've taken several national awards for our aerial work. Every thing we do is for businesses who demand the best, just like you. Commercial and aerial photography is all we do, and we're very good at it, come in and see for yourself. In this tough economy you can't afford to skimp on advertising, and you cannot risk using anything but the very best photography, either.
Leave a comment